Online Product Promotion

Promotion of a product plays vital role in Marketing Management. Companies can run same advertisement and promotion campaign side by side, in home market or change them for each local market.

The use of media for promotion also requires international adaptation because availability varies from country to country. Basically all the advertisement features the same single image. Magazines, TV, and internet plays major role for promotion of a product. But all of them vary in availability and effectiveness. For example newspaper has a national reach in UK but advertiser can only buy local coverage in most of countries.

In my opinion, internet will not become a major advertising medium like radio,TV,and print media, as internet users are more interested in its other uses ,yet advertising appear on screen. Reason can be a company has to decide which media will be cost effective for promotion of product. Popular portals such as MSN and yahoo are able to charge large fees due to huge audience.

Banner ads containing text and may be a picture are most extensively used promotion tool.

Micro sites are relevant for companies selling low interested products, such as insurance. People rarely visit an insurance company website.

Interstitials are advertisement that pops up between changes on website.

Sponsorships are best placed in well targeted sites where one can offer relevant information or service.

Companies can set up alliances and affiliate program where one internet company works with another one .Companies can offer to print content and adds to targeted audience who want to receive them. Ads reach to audience who are really interested in product. Costs are also reasonable compared with other advertising media.

Promotion being the important part of 5 Ps should be considered at optimum level for product marketing and media should be selected with all factors in mind.

Increase Online Video Marketing Reach Through Social Media

Online video marketing is increasingly the chosen option of businesses to establish their online presence. One of the most effective video marketing strategies is the use of social media to widen and diversify audience reach. There are many ways to create a social media presence but statistics show that the use of video is the most popular way. There is no question about video’s popularity by now as its claim to popularity is fully backed by impressive statistics.

Another important thing to remember about videos is that it can work well with various forms of social media. For example, a YouTube video that viewer like can be shared with other Facebook accounts, blogs as well as other social media sites. It will be the viewers themselves who will make the video go viral for the following reasons:

1. Easy to Share

If you have a fun, exciting and informative video, viewers will not only ‘like” or click a thumbs sign, they will share it with other people so that they can talk about it later. It’s a natural tendency to share something that makes one excited, sad, happy or inspired. The same thing will happen to those who were affected by the shared video because it only takes a click to share.

Even news videos now have links to share with various social media platforms. Viewers usually want to share videos with controversial topics. Eventually, if more sharing recipients like the video, it will go viral. Videos are not only easy to share, they are the type of content people would like to share. Generally, videos are easier to understand than text.

2. Billions of Potential Video Viewers

You can’t share if there’s nobody to share with, right? But there are hundreds of millions of users in the top social media sites. Facebook alone has over 1 billion users. In 2013, eMarketer forecasts social networking users to reach 1.43 billion, an increase of 19.2% from 2012.

Targeting social media users is like targeting a captive audience for your videos. That’s why it’s one of the most considered video marketing tactics to promote brand awareness.

3. Extended Accessibility

TV commercials are played only based on how much air time you bought. It’s not something that’s available if you want to see it. For example, a friend can only tell you about an impressive TV commercial. You have to watch TV and hope it will be shown. On the other hand, online videos are continuously available unless you delete them.

For instance, Justin Bieber’s music video “Baby” with over 756.4 million views has been continuously available at YouTube since April 25 2010. Until now there are still viewers without the need to buy more air time. It’s the same with the popular Volkswagen advertisement with over 53 million hits and counting. If the Justin Beiber video was shown only on a music site like MTV, it would have been taken off after a few months to give way to newer releases. It couldn’t have been viewed at least 756.4 million times.

If you are not using online video marketing strategies to establish your social media presence, you could be limiting the reach of your online marketing efforts.

Regulatory Challenges and the Media

There is definitely a culture clash in the world, and I’m not talking about the Western World and the Middle East, rather I’m talking about in the media such as television, radio, and newspapers and the new paradigm of social media, the Internet, and all the combination variations in between. Not only that, we also note that there have been lots of regulatory changes propping up the old, and preventing the new from making headway. Let’s go ahead and talk about this for a moment if we shall.

You see, the Internet is rising so quickly along with e-commerce, and social networks that the media can’t keep up. In fact the old media is trying to find new ways to use social networks and the Internet to blend the content so they don’t lose the next generation of readers, and can keep from losing current subscribers who are migrating to electronic formats for their intake of news. Consider if you will all the apps on the iPad for all the major news outlets, and all of the industry association trade journals.

The old media is also very upset because it is being plagiarized at such a high rate that as soon as the New York Times, Wall Street Journal, or any other publication puts out an article, that article is copied, or parts of it are copied and syndicated across the Internet within minutes, and redistributed to the whole world. Those that are consolidators or syndicators of news often make quite a bit of money off their advertising on their websites, but the old media still has to pay to create the content. Obviously it’s easy to make a lot of money grabbing other company’s work when all there is; is revenue, and someone else is generating all of the articles, videos, and news.

You can see how upsetting this is – especially considering that the new media is competing with the old media, and the old media is paying for all the content that the new media is stealing. Because of this we are noticing new regulatory challenges in the online venues. This culture clash, of the new versus the old will continue. It appears that everyone in the new media believes that all the information should be free. But the old media is trying to stand on the integrity of the reporting, often flying reporters halfway around the world doing stories in places off the beaten path.

If they are not paying for that content, they can no longer send the actual reporter there to collect the information first hand. Further if they collect the information through social media, tweets, and cell phone videos of people who are actually there, then obviously the news will be jaded, and favoring the opinions of those taking the pictures. This might seem like an okay thing, because we are getting information in real time, but we aren’t necessarily getting nonbiased news.

Government regulations to try to protect the old media aren’t working, attempts to shut off ISPs of those who allow the posting of plagiarized information isn’t going to fly with Internet users, and it’s a bad idea anyway. Nevertheless, you can expect these controversies to continue throughout 2012 and more regulations to come. Please consider all this and think on it.

The ULTIMATE 9-Step Guide To Creating An Optimized Blog For Search Engines

More customers.

Any marketer or business owner will unanimously assert that there is nothing more in the world they want than more customers. In this highly competitive marketing business, every business owner should ensure that technology is being leveraged to grow their business.

The History of Lead Generation

Lead generation today is not what it used to be in the past. The marketing strategies that used to work are no longer effective. In the beginning, lead generation was all about relationships and who you knew. Word of mouth advertising was essential and companies had to have impeccable reputations to succeed.

After the invention of the printing press by German printer Johannes Gutenberg in 1450 and eventual radio innovation in the early 20th century, businesses were now able to reach customers that were, for the most part, out of their marketing reach. Nevertheless, relationships were still king.

In fact, it wasn’t until the invention of the television that people started interacting less with each other and much less after the internet became popular in the late 20th century.

After the internet introduced mass mail and paid advertisements, the radio, television and newspaper had to take the back seat in marketing. However, social and mobile then turned up and changed everything. Traditional ads are now ignored. Relationships is back but far different. Influence and power shifted to the buyer.

It’s time to stop focusing on outbound marketing campaigns and, instead, concentrate on inherently inbound lead generation strategies.

Inbound marketing is a way of promoting a company through social media, search engine optimization methods, newsletters and, especially, blogs. It’s a savvy technique considering inbound marketing costs 62% less per lead than traditional outbound marketing (HubSpot).

Today, blogs have become an essential component in the overall strategy of a marketing campaign. A blog will help increase a company’s lead generation by 67%, visibility of brand, and digital presence.

HubSpot shows that “blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog”. When done properly, a blog allow companies to attract prospective clients, build credibility and, most importantly, trust.

Increase Your Website’s Traffic

According to research, once you write more than 24 blog posts, blog traffic generation increases by up to 30%! Keep in mind, though, that each of your blog posts should be candid and authentic. They must reflect the company’s values.

A company should use a blog as a platform to establish an engaging setting with their new audiences and, in return, increase readership, and drive more traffic to your website. Also, by frequently generating quality content, Google will reward your company by ranking your company’s website higher in the SERPs (search engine results page)!

Studies show, however, that 95% of blogs will fail in the first months. It is not because of lack of effort, but because they’re written wrong.

The good news is that I’ve put together THE ULTIMATE GUIDE IN CREATING AN OPTIMIZED BLOG FOR SEARCH ENGINES. So don’t give up! As Jeremy Wright from b5media puts it, ” A bad blog is worse than no blog. A dead blog is worse than no blog. But an engaging blog is one of the best things in the world that you can do for your business”.

The ULTIMATE 9-Step Guide To Creating An Optimized Blog For Search Engines

1.) The most important piece of string in your blog is your title tag. It makes all the difference. If the right keywords are missing from the title tag, how will your targeted audience find you?

2.) Second to the title, the content in your blog is KING, for obvious reasons, right? You should write quality content and post often using long tail keywords. Long tail keywords are usually three or more words, and are more specific search terms, contrary to head terms.

Head terms are short, one word phrases e.g. Blog. They usually have extreme competition and they have a very high level of cost. You should also include synonyms of the keywords and have a healthy mix of short- and long-tail keywords.

3.) Third, your blog post should be long, containing at least 2,000 words. According to Serpiq, the longer the content, the higher you rank. However, make the first few sentences really short. Research shows that people prefer to read short sentences online.

4.) At least three types of media should be used in each blog, which tend to attack more back-links. Research shows that 40% of people will respond better to visual information than plain text (Source:Web Marketing Group).

Also, accroding to Ansonalex, publishers who use infographics grow in traffic an average of 12% more than those who don’t. Simply put: it’s all about the images. Examples of media include: video, audio, diagrams, charts, interactive media, quizzes, games and info graphics.

5.) Having a powerful social media strategy and having a presence on all major social media sites will also affect, positively, your search engine rankings. 84% of B2B marketers use social media in some form (Source: HubSpot ).

6.) Pay attention to design. A well-structured site is a crucial element when it comes to building a SEO friendly website. The design of a website is important because it affects how quickly visitors can find what they are looking for.

A responsive web design is important also because smartphones and tablets have changed the approach toward design and user experience. The following are statistics on SEO friendly websites:

• 48% of People say a website’s design is the number 1 criterion discerning the credibility of a company. (Rareformnewmedia)

• 47% of people expect a web page to load in two seconds or less. (Econsultancy)

• 40% will abandon a web page if it takes more than three seconds to load. (Econsultancy)

• 64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time. (Econsultancy)

• 88% of online consumers are less likely to return to a site after a bad experience. (Econsultancy)

7.) You should also allow readers to subscribe to your blog. Reader engagement is important when a company is trying to get to know their customers.

8.) This is probably the easiest step. It is critical to gain exposure for your blog. There is nothing easier to building links and as cost effective as submitting to blog directories.

9.) Last, but definitely not least, your blog must not contain misspelled words and be grammar error-free! If you, as a blogger, don’t understand the significance of using proper grammar and correct word spelling, you’re in for a long ride.

Your website’s content is making your company’s first impression on your potential clients. If you tackle every single step mentioned above but fail at this, your traffic will suffer. In fact, your business will suffer. Let me emphasize this, users will judge you over those errors and you will lose that customer.

Now, more than ever, companies are jumping into the blog bandwagon as they realize their high ROI (return on investment). There is no better strategy to increase your lead generation than by blogging. Apply these 9 rules when writing your articles and you’ll have a high-traffic, successful blog. If you found the content, useful please share with your friends!

Marketing Chiropractic Simplified – An Effortless, Untapped Profit Center

Many chiropractors are sitting on untapped profit centers, without even realizing it.  There’s a simple, work-free chiropractic marketing way to generate additional cash flow every month… maybe even every week… that few chiropractors realize.  I’m talking about a way to deliver additional needed value to your patients, while generating extra cash flow for your practice, with you doing very little work, if any.

The profit center(s) I’m referring to is a form of strategic alliances that allow you to leverage the knowledge of other local professionals. 

Let me give you a chiropractic marketing example of how this could easily work for you:

First, you begin by surveying your patients to find out what health, wellness, fitness, or nutritional information they are most interested in. 

As a side note, you should be surveying your patients on a regular basis as part of your overall chiropractic marketing plan, regardless of whether you use this “zero-work profit center” method or not.  Regular surveys give you the opportunity to uncover any unmet needs of your patients, and hence open up an opportunity for you to fill those needs with an additional product or service within your office.

Second, once you identify a health, wellness, fitness, nutrition, etc., topic many patients have interest in, you would have your CA contact a local professional – who has the knowledge and information your patients are interested in learning more about – to discuss presenting the information during a workshop of some sort. 

For example, if your patients are interested in learning more about herbal supplementation, you could have your CA contact a local nutritionist to discuss co-hosting a weekend workshop.

Third, you would market the workshop to your patients… most specifically the patients who expressed interest in learning more about herbal supplementation… have the nutritionist present the information during the workshop, and split the revenue generated 50/50.  Or, you could just pay the nutritionist for their time, and keep 100% of the workshop registration fee for yourself.

And, once you execute this type of learning experience for your patients, you can do it over and over and over with new topics and other local professionals.  For instance, you could easily do this with a: personal trainer, massage therapist, health food store owner, allergist, chef, golf pro, running coach, nurse, life coach, and more.  The opportunities are endless and only limited by what your patients are interested in and your ability to uncover it.

You could even take this “zero-work profit center” method to a whole new level by turning it into a continuity program – a monthly health and wellness club.  Patients would pay you monthly to get access to a new monthly “bootcamp” that you would co-host with a strategic alliance partner.  Now, you’re turning this profit center into a consistent and predictable source of cash flow for your practice.  You could even record these monthly events and sell them as stand alone educational products for patients and prospective patients.  You could use these recordings as patient incentives for participation in other activities and events within your practice, including your referral program. 

The chiropractic marketingopportunities are limitless when you realize the power of leveraging other professionals knowledge.

Remember, there’s a lot of health and wellness related information your patients are interested in.  Be the resource they go to get that information and guidance, and you provide greater value to your patients, increase their retention, and end up making a lot more money.

Top Websites to Download iPod Music – Make the Right Choice

Looking for the top sites to download iPod music online? Finding them is not a tough task if you know what aspects to take into consideration and what constituents make the website a great source for downloading iPod music.

Reputable paid membership websites where you can download iPod music to your heart’s content at a low fee paid only once, are where your search should start. The priority is given to them, because with these sites you know that each file you download is legal, of good quality and free from harmful spyware, adware and viruses. But the benefits of using these sites to download iPod music are not limited by this only.

Every well-established music download website will have a huge selection of songs, making it possible to find virtually anything you could fancy. They also make sure that the process of navigating the site, downloading and using media software, which is usually provided as a part of the package, is as simple as one can get. In case of any minor problem their customer support is quick to respond and give full assistance.

In your search for the best website, make sure to check the customers’ testimonials and independent reviews by other sites. The word of mouth spreads faster than any advertisement. The safest way is to choose the site, which has proven its good reputation and has a large number of members – simply because so many people can’t go wrong.

To make your choice a little easier, here are a few popular websites where you can download iPod music at a low one-time fee or on subscription basis:

Feed My iPod

Another cool site with equally huge file library and full service for your iPod. Download iPod music and other iPod stuff at a very low monthly fee or a once-forever membership fee.

iPod Downloads Pro

With over 95 million files ready to download on your iPod, this site is where you will surely find just anything you could dream about. Download iPod music within seconds and listen it straight away – the files are ready to use and don’t need converting. A life-time membership or a yearly subscription is available – a great value for your money.

My iPod Music

One more great place of best quality – hassle-free and secure. Constantly updated database ensures you can get the latest of the latest albums and songs. Advanced free software allows you not only to download iPod music, but also convert the file format to iPod-compatible one and transfer them to your iPod easily and quickly.

Photo Requirements for Indie Films – Record Keeping, Deliverables, and Media Submissions


Keeping track of thousands of photos, identifying participates, and writing captions is usually the job of the photo editor and publicist. On a low-budget feature, there may be neither and the responsibility falls, in part, on the still photographer’s shoulders. This is a difficult and time-consuming task, yet made easier by date and frame tracking when using a digital camera.

On most photo programs, it is possible to insert information such as to the title, subjects in photo, the photographer, keywords, and captions or comments. By having this pertinent information in the file, the photos can serve the needs of publicity, marketing and distribution, the media, as well as exhibitors. Reference to script scene number is also helpful.

Being able to find a particular photo quickly is essential and it is helpful to establish some sort of filling system. By filing shots according to previous mentioned categories, then folders can be set up for a certain segment of that category. In addition, keep the folder size under the CD or the DVD disc capacity you are using. In this way, it is easy to back up or hand off files in folders once the production is completed. Likewise, a master index indicating type, subject matter, and location is extremely useful for quick and easy retrieval. Three-ring binders containing proof sheets are also a required item at the completion of a film. They serve as a quick reference and useful when photo approval is required. Print digital photos using either the proof sheet or wallet-size computer programs. A commercial lab can also print these digitally.

Archiving photos for retrieval and safekeeping is a major task. First off, digital hi-definition photos take up considerable computer space. Storing them on disk or an external hard drive is one solution and solves the handoff once the film is completed. For the production executive and/or the distribution company, backup files need to be compiled. There is always that likelihood they will be misplaced, lost, or corrupted and having a digital backup file avoids many a problem before the crisis strikes. One can also use one of the many cloud services for storing digital photo files.

Photographic Approvals. Depending on their power, the film’s stars may have contractual approval rights on still photos and slides before they go to the photo editor for distribution to the press. If this clause is in their contract, then set up some procedure to get the materials to them and do so periodically throughout the shoot. By waiting too long, you will not have a supply of approved photos for important media contacts during the shoot. In addition, you may loose your actor and have to track him down off the set.

Contracts usually specify approval of a certain percentage of the photos approve, normally 50%. Each studio or independent company may have their own set of rules on this as well as a method to keep track of “kills”. In most cases, the actor uses a grease pencil and marks an “X” across the rejected shots on the proof sheet. With slides, it is best to have the actor place a small “x” on the corner of the slide they reject. Provide a loupe (magnifier) for easy analysis of the proof sheets as well as slides.

If you have several actors who have authority to reject photos of themselves, then it is possible to end up with very few usable shots. To overcome this problem, avoid having actors seeing each other’s kills by sending each their own set of proof. One might also ask which photos they like very much and would recommend for distribution. This input will be helpful in reducing the thousands of shots to a manageable number.

Some actors will reject excellent photos because it does not suit their self-image or is not an attractive pose. Such photos can have great marketing potential as they capture the true essence of the story, the characters and their emotions. Sometimes it pays to save these shots by arguing their value to the movie and to portraying the stars true dramatic abilities as an actor. The director and publicist may be of help in persuading a change of heart.

Sometimes the actor’s headshots are utilizes as publicity photos, especially in development and pre-production. If digital files are available, obtain filled out and signed release forms for their use.

Photo retouching, cropping, color corrections and other manipulations are useful in preparing sent out for publication. This is more a factor when making up sets for soliciting distribution, trades, entertainment media, and reviewers. These photo sets have a definite goal in mind and that is to sell the film and its story. Thus, they should be near publication standards and free of flaws. Photos for the press book and web site should receive the same treatment.

Photo Sets. The publicist and still photographer should work together to come up with sets. A good color set might consist of 6-10 of your best shots, including portraits, action shots and behind-the-scenes photos. There might be several different sets, each tailored to different media outlets. For entertainment magazines, you might emphasize good shots of lead actors and for film magazines more shots of the director in action and technical accomplishments.

Also, compile sets for the advertising department in designing preliminary ads. Licensing and product placement executives will also want sets to send to companies that have tie-ins with the film. Other sets might be made up for foreign sales and marketing executives pitching the film around the world or for allied P.R. entities, such as actor’s publicists for their own campaigns. Television programs such as talk and entertainment shows also use graphics in their coverage of the film. Pre-selecting these sets provides many more opportunities to promote the film and its principals.

Hold backs. Publicists and distribution companies normally hold back certain prime photos for special features by leading entertainment magazines. For low-budget features, this is a risky choice as such productions are rarely covered. Only breakout successes have a chance to be included. Such a gamble can leave you with unspent creative capital that decreases rapidly once the film is in distribution.

Exclusivity. On feature films that have celebrity appeals, certain news and entertainment magazines will request exclusive rights to prime photos. These could be the cream of the crop, but they could also be photos with a tabloid appeal. Such withheld photos have enormous value especially if placed in leading entertainment magazines. These could also be photos obtained in the candid papprzrize style.

Deliverables are items required by the distributor to properly service of the picture. These items are subject to negotiation and depend on the distribution company and the designated market, theatre, direct to video, or VOD. Photos are a key deliverable element as they provide the visual materials around which the marketing campaign is structured.

Specific deliverable requirements usually consist of a contractual number of photos, some in black and white and others in color, for use by the distribution company. Expect to furnish at least 100 different black and white contact prints consisting of production, publicity, and portrait photographs in proportions as required by the distributor. From these 100 prints, the distributor will select at least 25 photographs, 8 x 10 prints for delivery to the distributor. The distributor will have access to all negatives or digital files and said photographs will be suitable for preparing advertising, exhibition and publicity materials. Each still photograph will have a title descriptive of the scene depicted and name(s) of the performer(s) shown in the photo. All approvals or other authorizations required for distributor’s use will go with the respective photographs.

Color stills follow the same requirements however the numbers are increased. At least 250 original 35mm color negatives or digital photos will be provided of which the distributor will select at least 25.

When providing digital photos, you fulfill deliverables in a similar fashion. Proof sheets serve as the selection prints and CD’s or DVD files serve as the original negatives. In all these submittals, it is important to cross-reference each photo with the ID number, descriptive title, names of participates, and if available, caption and script scene number.

Budget figures will vary depending on the extent of photographic coverage and the type photographs. Another factor is whether the still photographer is union or non-union. On big budget films, the still photographer may work the entire shoot while on an ultra-low budget features he may only work 2 or 3 days.

Rates. Usually negotiated rates for still photographers depend on the budget of the film and the applicant’s experience. For a union photographer, the minimum daily rate for an 8-hour studio shoot is $344.85. For a 40-hour studio shoot, the weekly rate is $1597.86. Union portrait photographers get $396.70 and $1960.47 weekly. For production budgets under 5 million, there is a low-budget rate of $293.68 daily and $1458.40 weekly. Added to these union rates the production company must also contribute 7.719 % for vacation pay and 16% for Pension, Health and Welfare. For highly regarded still photographers in the union, the negotiated rates will be higher. When the film is produced under an IA contract (International Alliance of Theatrical Stage Employees and Moving Picture Technicians), the still photographer needs to be a union member. Union rates and workweek length may be different for distant location shoots. Contact the International Cinematographers Guild, Local 600 for complete wage scales and working conditions.

For non-union still photographer’s rates, the following ranges will give some indication of the likely costs. Non-union daily rates range from $180-280 per day and $900-1400 per week. Additional expense would be payroll deduction for FICA. For highly regarded still non-union photographers rates would be higher.

Many well-qualified non-union photographers seek low-budget feature work to fulfill union acceptance requirements. Non-union salaries should include the same welfare/workman’s comp/SDI coverage allowed for other crew members. Normally this coverage is a 15.3% adder.

Expenses must also be included in the budget. They might include film stock, processing, proof sheet, prints, slides, and expendable supplies. If done in digital, expenses might include a means of archiving stills (CD, DVD, memory sticks, or external hard drive), proof sheet, and prints. Other expendables would include archival negative and slide preserver sleeves, 3-ring binders, grease pencils, loupes, mailing fees, cropping slides, and record keeping journals. A kit fee is sometimes a negotiated item and covers usage of cameras, camera accessories, backdrops, and lighting equipment supplied by the still photographer.

In hiring a still photographer, one should look at several photographers’ portfolios and obtain their references. This will help assure the highest quality pictures possible for your allotted budget. Work samples and price should not be your only considerations. One should also use careful research, astute observations, and assess the candidates making sure they possess the following abilities:

1. Portfolio samples show the creative ability to capture the vision of the film and key story elements. Do the photos entice you to see the movie or read more about it?

2. Portfolio samples demonstrate technical abilities to acquire photos that are in sharp focus, well-lit, and properly composed.

3. Does the photographer have the necessary equipment to do the job?

4. Has the photographer demonstrated professional business practices with regard to record keeping, photo approvals, and photographic law.

5. Does the photographer have problem solving/logistical planning skills to obtain the necessary stills and ability to set up special photo sessions as required by the producers, publicist, and photo editor?

6. Does the photographer have the managerial skill to work with stylists, makeup artist, wardrobe, and lighting people?

7. Is the photographer well-informed about production issues, the filming process, and the thrust of the story?

8. Do repeat clients in portfolio and references indicate the photographer is dependable?

9. Does this person possess a good-natured pleasant personality, one that will fit into the collaborative mix of the production cast and crew?

10. Does this person exude energy, enthusiasm and excitement for the project?

If the attributes for the above qualifications are positive, then such a photographer is an effective and economical choice. Once you have hired your photographer, you should draft a deal memo specifying rates, number and dates of filming days, along with securing film and processing deals plus allowance for expendable expenses.

If your funds are limited, select the key production days in which scenes and actors will provide the most useful publicity shots. Discuss this with the director and cinematographer to coordinate scheduling as well as input as to likely shots and composition. If name actors are in the film, these days might well have priority. Reimburse purchases or issue petty cash and have receipts returned.


Each media outlet has its own submission policies, but knowing some general requirements will make you better prepared. It is necessary to submit quality high-resolution photos in the proper format. B&W and colored photos should be 8×10 in size, although 5×7 is sometimes acceptable. If digital, they should be hi-resolution, 300dpi or higher, and in the universally accepted jpg format. Clearly label all photos left to right as to participants, and with captions. The same goes for photos placed on the film’s web site. When web photos are not hi-resolution, there should be some means must be established how they can be obtained. This could be a second site with a hi-res photo gallery, or the name of the publicist including telephone number and email address to obtain them. By following these simple requirements, there will be more opportunities for placing photos.

A typical photo submission with all-essential labeling should include the production title, file name of jpg photo, pixel dimension, and file size. The caption should include the character’s name, the actor’s name in parenthesis along with a description of the scene’s action. This is information that will fit on the internal data that goes with the photo.


Independent productions commonly overlooked the impact of production stills, particularly decent action shots. These photos are indispensable in press kits, postcards, posters, festival programs, industry and entertainment magazines, on web sites, and more. Shots in front of the camera should be the mandatory requirement with some emphasis on behind the scene’s photos. These images should tell stories and invite the reader into the accompanying copy to learn more about the film. One should also consider publicity portraits of production’s principals.

While stills are a minor part of the production, they play an essential role once the film is finished and enters general release. They can likewise garner interest in the industry, particularly distributors and exhibitors, long before the film will be ready for screening. One should not overlook this powerful tool, for images can spread good word of mouth as well as the written word.

Merchandising Singers By Using Flash Online Gaming

It’s a recognized fact that singers in addition to actresses are always on the lurk for fresh tactics to reach the hearts of their followers.

Currently we view a slight increase in Celebs promoting their art utilizing the on-line media.

As the preferred format for promoting your work remains YouTube, we perceive numerous different methods that actresses and singers may be checking with the intention to increase the global popularity and attain mass “crowd” all over the world.

Once the expression YouTube rises, we can clearly indicate at least two stars that made their way into recognition by utilizing this channel, the biggest and most renowned one if of course the Canadian singer Justin Bieber. This young songster from Canada is rated as the prime youngster icon the world has ever seen.

This particular youthful star began his way in various places by appearing in the road and on various YouTube movies, ultimately had his luck changed, when a famed American producer checked out one of his videos and opened a hatch to realm of the rich and famed.

An additional celebrity that located recognition using YouTube is definitely Mia Rose. Rose, is a well-liked English language as well as Portuguese vocalist and songwriter. She used to put up her movies on YouTube from 2006. One of her most talked accomplishments is setting a monthly guests record.

In 2009 she had been accountable for the hit “Let Go” that became a huge hit on, since then Mia rose is touted as the single most triumphant singers on earth.

So, upon analyzing the amazing success of those two singers, one must doubt why trying promoting yourself in other medias when YouTube is such an amazing way. The answer is quite straightforward, like most popular internet pages, YouTube is simply filled with a lot of actors, singers and talents, waiting to be the following mega stars.

This fact introduced many talents, interested in other ways to promote themselves, devoid of confronting too much opposition.

A different intriguing characteristic that free online games suggest would be the broad dissemination of those games, as they are totally free and may work on almost every pc with virtually no unusual application.

While viewing the amazing expansion of free online games, gaming designers began offering popular actors to use this network to enhance their art. One of the most popular vocalist that applies games for advertising her work is Lilly Allen, which already published a good looking game based on the song “The Fear”.

The triumph of Lilly made a lot of followers and today’s yow will discover a lot of artists that issue video games featuring their craft and trademarks, as a valid merchandising tool, and today you may see artists, vocalists and even TV series and high finances films that promote their work by using free flash online titles.

Because you may see numerous video games that features your favorite artist or vocalist, do not forget that many games available on the web, are not certified games permitted by the performer, as numerous of them were manufactured by loyal fans. This fact leads to various titles and games that feature low quality content, so be conscious of which games you might be using before judging.

Different Types of Video Production Companies Can Utilize

You can scarcely stumble upon a website without seeing a web video. They are everywhere. Since the emergence of YouTube it has been hard to apply them towards practical everyday use. We use them for how-to videos, movie and TV clips, home videos, web courses and to even bring people to justice. The reason for this is the ease of usability in publish and streaming these videos.

This content can then reach millions of people, garner lots of attention, even more media attention, allow for the public to comment on these videos and even go viral. This sort of accessibility is unprecedented. Even with this sort of intimate sort of media, it can be surprising that not many companies are using it to market themselves online. Here are different approaches to videos to market your own company on your own webpage.

-Video Backgrounder- Present your company to your potential clients or customers by using your company as your homepage. This can be an onsite video which can then use an anecdote related the roots of the company to the customers. A little story can spark an interest in the client into learning more about a specific company or learning more about the roots may make a customer trust them a little more than a competing one.

-Practice Video- Use a practice video on the homepage of your business website with one of the products that you believe a customer will find interesting. More than likely they will click on the video in order to learn more about it so they can educate themselves on one of the product they could potential find valuable to them.

-Client Testimonial- A client testimonial is an important video to put on your homepage. With smartphones and video cameras being very small now, it is very practical to be able to record a client testimonial. It doesn’t need to be very long, just a 30 to 90 second video of a customer relating a positive experience that they have had with the company.

-Informational Video- These can often be some of the most under-appreciated videos out there. A company that uploads instruction videos on their web page will relate to their audience that they are knowledgeable as a company. When a person wants to find out how to work something they will gladly appreciate the instructional videos that a company puts up and will definitely be a repeat customer because they know in the future where they can go if they need to know about any products or features.

-Innovative Videos- Use videos where it will display you as the innovator. This could be clips from such places as a convention where you are displaying a new product that just came out or perhaps you are conducting a web seminar that many people are attending. This type of video is invaluable because it is showing you as the professional out in the field in real time and not just some big executive calling all the shots from behind a desk.

-These are only a few different types of promotional web videos that you can use in order to enhance your company. Remember that the type of media that videos are, are much different than reaching your clients through a wall of text.

Different Types Of Animation

Entertainment comes from the creative, smart people that will be displayed through various forms of media. Let’s take a look at the types of animation…

Mickey Mouse, Donald Duck, The Simpsons – those cartoons are popular drawings by children and adults. All these cartoon characters are the creation of wonderful art of animation that fascinates the eye and make our childhood full of fun. How are these cartoons on television or the Internet? Come see…

Basic animation is a keyframe, easy and simple. The animation is a presentation of various views and movements, which adds life to your website or a movie. Internet users tend to be fond of browsing a Web site that is well equipped with good graphics. A web designer can not design the site without the implementation of the basic animation, due to its advantages in the marketplace on the Internet. In simple terms, the basic animation is the illusion of different movements linked together in an appropriate way for visitors / viewers get to see the effect of a well coordinated set of actions.

In general, the art is beautiful animation created with the Java language. For example: If you want to show a bouncing ball, you have to take the ball from different positions in different shapes, or “pictures” as they are called. In the first picture, you can see the ball on the floor in the second frame, the ball slightly above ground level, the third shows the ball 2 to 3 feet above the ground, the fourth one will come a little ball and so on until finally the ball is on the ground. These drawings are made with the aid of scanning equipment, software, matching sound effects, time management and taken pictures with a camera. In the final result, you will find a similar animation to live action for a child to bounce the ball up and down on the ground.

Three basic types of Animation

The basic types of animation are the main sign of animation effect. The three basic types are cel animation, stop motion, and computer animation.

Cel Animation

Cel animation refers to the traditional way of animating a series of hand drawings. In the process of animation, different images are created, which is slightly different, but the progressive nature that illustrate certain actions. Trace the designs on a transparent sheet. This transparent sheet is known as the cell and is a way of stretching. Now, draw the outlines for photos and the colors on the back of CEL. The CEL is an effective technique that saves time by combining shapes and origins. You can also define the previous drawings on other backgrounds or cels when needed. Here you do not have the same picture again, because it has the ability to save previous animations that can be used when necessary. Coloring and a background can be a task more difficult than a single drawing, as it covers the entire image. Context requires light and shadow and will be seen in a long time. Then use your camera to photograph these drawings.

Stop Animation

Stop motion animation is a technique to make objects move on their own. Here, some images are drawn in different positions and photographed separately. Puppetry is one of a kind commonly used image animation of the image. Some famous movies that are animated by the effects of King Kong stop motion is the dinosaur and the missing link, The Curse of the vegetables and and The Lost World.

Computer Animation

Computer animation is the latest animation techniques including 2D and 3D animation. These activities not only improve the design of the characters, but also make it seem real in relation to the above activities.

2D Animation: Used by PowerPoint and Flash animations. Although its features are similar to cel animation, 2D animation has became popular because of the simple application drawings scanned into the computer as an animated film.

3D Animation: It is used in the film, where we need unusual objects or characters that are not easy to display. Using 3D animations to create a group of people in a disaster like earthquake, flood or war. There are different forms of aid of mathematical codes, the display of actions and colors that are striking if it is copied from an actual photo.

The above three basic types of animation have brought a new era of extraordinary technology of the Internet (web-site design and graphics), film and media. In addition, the animation is one of the most popular Internet marketing strategies that will keep visitors on your site longer.

Today, the cel animation is made more attractive by using drawings, along with the music, sound effects matching and the association of time of each effect. What, for example, cartoon, 10-12 frames per second are played in rapid succession, giving representation of cel animation movement.